bebe is the go-to destination for chic, contemporary fashion. The brand evokes a mindset – an attitude, not an age. It’s a true original, always defining fashion’s next stride forward. Designed for the confident, sexy, modern woman, Bebe is a global label that embodies a sensual, sophisticated lifestyle.
Chairman and Founder Manny Mashouf opened the first Bebe boutique in 1976 in San Francisco. Recognizing a demographic that was neither junior nor bridge, Manny created the first contemporary fashion brand. Over 40 years later, Bebe has established itself as one of the world’s top fashion retailers.
Launched in 1998, bebe.com provides the complete assortment of Bebe merchandise to clients in the United States and internationally.